9.9.1 Case study: CARE advocacy and the Darfur Crisis

In Darfur, CARE has adopted a two-track advocacy approach, focusing on both public and non-public advocacy. The CO has chosen this approach because of the need to weigh the value of public statements against the risk of government reprisals against staff or suspension of critical operations. Public advocacy though press releases, op-eds and briefings has focused on ensuring that the conflict stays ‘visible’, and that public attention continues to focus on the crisis. The majority of the advocacy has been non-public/private, and focused on influencing policy on specific issues through confidential contacts and communication with high-level policymakers.