9.2.1 Standard advocacy strategy format

Title of issue and strategy:
Date finalised:
Expected duration of strategy:
Status update:

1. Problem(s)
2. Goal
3. Specific objectives
4. Rationale for CARE advocacy
5. Targets
6.  Power analysis
7.  Allies/opponents/working in coalition
8.   Messages
9.   Tools/actions
   o        Research
   o        Policy development
   o        Lobbying
   o        Media
   o        Popular mobilisation
   o        Funding of others
10. Opportunities and events
11.  Human and financial resources
12.  Risk management
13.  Monitoring and evaluation

Source: Adapted from Oxfam GB