9.6 Target audience

The primary audience for advocacy is the decision-makers that have the ability and authority to affect our objectives-that is, those decision-makers who can directly improve, create or implement policies. Secondary audiences are people and groups with the greatest ability to influence the primary decision-makers.

A problem analysis process as outlined in section 8.3, a stakeholder analysis or even brainstorming ideas with CO staff can help to identify these two target audiences (see also Annex 28.11 Target Audience Tool).