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9.2 Key questions and strategy format

Based on an assessment of available evidence and realities on the ground, the basic questions that must be answered when developing an advocacy strategy are:

  • What is/are the key humanitarian problem(s)?
  • What are the goals and objectives for advocacy to resolve the problem(s)?
  • What are the target audiences at the local, national and international levels that have the power to resolve the problem(s)?
  • Who are the main allies and opponents of CARE’s recommendations?
  • What are the key messages for concrete action by the target audiences, as well as the tools and strategies for delivering these messages?

The following format is a useful guide to develop and document the advocacy strategy. It is adapted from Annex 28.8 Template for planning an advocacy strategy (Oxfam International).

9.2.1 Standard advocacy strategy format

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Title of issue and strategy:
Date finalised:
Expected duration of strategy:
Status update:

  1. Problem(s)
  2. Goal
  3. Specific objectives
  4. Rationale for CARE advocacy
  5. Targets
  6.  Power analysis
  7.  Allies/opponents/working in coalition
  8.   Messages
  9.   Tools/actions
    o        Research
    o        Policy development
    o        Lobbying
    o        Media
    o        Popular mobilisation
    o        Funding of others
  10. Opportunities and events
  11.  Human and financial resources
  12.  Risk management
  13.  Monitoring and evaluation

Source: Adapted from Oxfam GB